Friday, March 23, 2007

Purple Cow Marketing

Many of you have heard of the book Purple Cow by Seth Godin. Read his blog today to hear his story of how he went from unheard of to a well recognized leader in marketing with that book.

He says in the end, "there are two steps that are difficult but not impossible. First, build an audience that wants to hear from you. Second, create something they want to talk about and make it easy for them to do so."

Wow. That's good advice for the church. We don't even have to create anything. Just take away all the junk we have added that has turned our "something" into irrelevance.

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