Monday, April 16, 2007

Forty is the new Thirty

I have seen a lot of criticism aimed at large churches with "hip" pastors and ministries. The contention seems to be that churches or pastors develop "hip" ministries for vain self-serving reasons. Maybe this is true in some cases, but the "hip" pastors I know do what they do ("hip" or not, judge for yourself) to get the message of Jesus to an ever increasing number of people who are far from God.

I saw an old article by Tim Stevens in Rev Magazine this morning. Her is an excerpt:

I'm not sure why we've got to aim low to hit our target. I think it could be a result of today's pop culture, which says that young is hip and cool and that to be considered relevant you must be "on the edge." As a consequence, the advertisement-driven market pours billions of dollars into products to help us look and stay young. These contributing factors have turned us into a society where few enjoy aging and nearly all of us want to be perceived as younger than we are.

Whatever the reasons, 20 years ago we could focus on 35- to 55-year-olds and effectively reach them. Churches that continue to do this today, however, are likely to find their congregants to be in their 50s or 60s on average, with attendance decreasing as people die and few young people join the church. (entire article)

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