Thursday, July 19, 2007

Building Walls or Bridges (part 2)

I want to continue on the theme of "Building Walls or Bridges."

I had a sales call today were the sales rep tried to sell me something that I didn't think I needed. He talked a lot and asked few questions. Several times he was telling me about how his product would help me do things that I am already doing. But, I realized quickly he was so proud of his product he just wanted to talk about it. The truth is I might really need what he was selling. But, I don't perceive that I need it and his presentation of his product did not address my situation.

What's my point?

I think the church does this. They are trying to sell the greatest product in the world to people who think it has no value (I may have just lost half my readers with the sales analogy). I once heard it said that truth begins with the other person's perception of truth. If we want to reach people who don't care about church or Christianity we must begin where they're at. We need to ask questions. Learn who they are. What satisfies them? What do they wish they could change about their life? Has the church hurt them? As you learn what their needs you may have earned the right to offer a solution. Sure, you know the solution. But they'll have to come to that conclusion on their own.

Have you ever had a friend ask you to come to a meeting at his house for a business opportunity? Did you think that if you don't sign up it may ruin a good friendship? We, the church, must be willing to love the lost even if they don't buy in to our faith. In the end the best marketing is always satisfied customers. If you're a satisfied customer, they will see it.

1 comment:

Jay Kelly said...

Right on. Great thoughts.