Wednesday, August 08, 2007

Elder Brothers and Cyber Distribution Channels

After returning from vacation, Mark Batterson had 2 great posts today.

In his post about the Elder Brother he recount a message someone shared about the parable of the prodigal son.

If the younger brother had run into his elder brother first he would have never made it inside the house! Unfortunately, our churches are filled with the elder brother spirit. And sometimes it is the religiosity of elder brothers that can actually keep prodigals from reuniting with their Heavenly Father!


In his post about Distribution Channels, he talks about utilizing emerging technologies as new distribution channels for the Gospel like Sears and Montgomery Wards used the new free rural mail delivery as a distribution channel for their catalog products over 100 years ago.

Here are a few distribution channels he mentions:
  • Podcasting is circuit riding at the speed of light.
  • Blogging is digital discipleship.
  • Video technology turns screens into postmodern stained glass.
  • Websites are virtual front doors.
  • Email is word of mouse.

Good stuff Mark!

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